HelloArtUp is a French social enterprise (ESUS certified) that designs participatory and inclusive cultural experiences for older adults living in nursing homes, assisted living residences

Our flagship program, the Participatory Museum, invites residents to become active creators rather than passive participants. They share emotions and memories, and co-create digital exhibitions that showcase their voices and perspectives.

Each project concludes with a public Show, an intergenerational event that brings together residents, families, local associations, and community partners. The initiative fosters social connection, cognitive stimulation, emotional well-being, and self-esteem among seniors while promoting openness to the outside world.

HelloArtUp currently works with over 100 care facilities and relies on a scientific impact evaluation led in collaboration with the University Hospital of Angers (published in Geriatrics and Neuropsychiatry of Aging, 2025)short movie 6mn

The Participatory Museum is a turnkey cultural program designed for nursing homes, assisted living facilities, and senior care organizations.

It promotes creativity, self-expression, and social connection through participatory art workshops and digital exhibitions co-created by residents.

Impact evaluation: study conducted in partnership with the University Hospital of Angers and the Gérontopôle of Pays de la Loire, published in Geriatrics and Neuropsychiatry of Aging (2025).