Silver Economy Expo 2017 conferences

Speakers advice and expertise

You missed our conferences? Podcasts of all our conferences will be available on replay all year round. An opportunity to benefit from the expertise of our speakers and review the challenges and perspectives of this sector.
Conferences on replay available soon.

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key events

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  • Panel discussion : What challenges should the Silver Economy address to reach its full potential?

Tuesday 14 November, 12:30 – 1:30 PM

You want to sell your products or services online but don’t know how to reach senior customers and build their loyalty ? Reassurance, transparency, specific customer itinerary … Discover key advice to communicate and promote your brand to the over 50s through the presentations of the study « The Seniors and Internet » and of the customer case TousPietons.fr. A must-attend conference !

 

  • The Silver Academy: 5 finalists pitch their projects.

Wednesday 15 november, 2:15 – 3:45 PM

After a call for candidates was issued and a jury selected, the 5 finalists chosen – project owners, start-up owners or entrepreneurs – will pitch and defend their projects in front of a jury comprising 4 professionals of the silver economy sector and a panel composed of start-up or future start-up owners, investors and players of the silver economy sector. The winner will receive free personalized counselling, a free booth and visibility at the Silver Economy Expo 2018.

 

  • Closing conference : But who’s going to look after mum tomorrow ?


 

Wednesday 15 november, 4:00 – 5:00 PM

France is and will be for a very long haul a country with an ageing population. An increasing number of fragile and dependent senior citizens have a growing need for care and assistance. Who will be there for them? Their loved ones: carers who already do their utmost and sometimes even put themselves at risk for their elders? Technological devices: ranging from fall detectors to human-like droids? How efficient and affordable are they? Are they well accepted? Our experts address the issue.

 

conference program

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  • You have a project in favour of ageing well: the keys to success!

Tuesday 14 November, 11:30 – 12:30 AM

Do you have an innovative idea that will help people age well? Do you want to reach out to pensioners who are not dependent? Are you looking for good practices, business partners or one-off financial support? The CNAV of Ile de France (the state pension agency) supports and co-finances innovative initiatives on prevention, designed to help pensioners in their everyday life. The aim: a more inclusive society which is adapted to an ageing population. Come and listen to their advice as to how to turn your project into a successful venture.

 

  • Key advice for securing Ehpad nursing homes and retirement homes.

Wednesday 15 november, 12:30 – 1:30 PM

Securing senior residences and nursing homes is a major issue for establishments; it seems difficult to prevent the risks of patients wandering or running away. How can new technologies help ? How do they work ? Discover Easycall, a new wireless technology for new and old establishments. Easycall can make emergency calls with localisation and includes mobility and anti-wandering monitoring.

  • 5 practical tips to boost your communication to senior citizens.

Wednesday 15 november, 9:30 – 10:30 AM

Silver Marketing, the keys to efficient communication tailored for senior citizens.
*You don’t know how to communicate to senior customers.
*You are afraid your brand image will appear old.
*You are worried your communication may stigmatize senior citizens.
*You wonder if using digital marketing is pertinent in your communication to senior costumers.
*You are concerned by at least one of the above?
This conference, with its numerous examples, is just for you! You will discover 5 practical tips to communicate efficiently to senior citizens: creativity, media plan and targeting.

 

  • How can I detect if my silver economy project is viable?

Wednesday 15 november, 11:00 – 12:00 AM

New projects concerning the Silver economy sector and the senior citizen market have abounded for several years now. Just like any sector, this «branch » has its fair share of successes and failures.
Some companies find it hard to reach their target when others do extremely well.
With experience, it is possible to know, in the very first stages of your project whether it is coherent and if your silver economy innovation has a true potential or not.
This conference addresses 7 major factors concerning the senior citizen market (market quantification, generational coherence, strategies, paradigm shift …).
These factors can be analyzed through a market study, through monitoring its development, but also through stakeholders’ remarks. Numerous examples will be covered in most sectors of activity: T-Mobile, Toyota, Vacances bleues, La Poste, Ordissimo, SelfDiag, Oxo, Emporia, Lively, Damart, Easyshower, Docomo, etc…

 

  • How do you target the over 50s on the web?

Wednesday 15 november, 12:30 – 1:30 PM

You want to sell your products or services online but don’t know how to reach senior customers and build their loyalty ? Reassurance, transparency, specific customer itinerary … Discover key advice to communicate and promote your brand to the over 50s through the presentations of the study « The Seniors and Internet » and of the customer case TousPietons.fr. A must-attend conference !

 

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