Silver Economy Expo 2016 conferences

Speakers advice and expertise

An opportunity to get up-to-date information and latest trends on the sector, identify opportunities for entrepreneurs and discover initiatives. During 3 days, 50 conferences of specialists, players and speakers of the sector.


key events


  • Inaugural conference: Silver economy, balancing business and ethics.

Tuesday 15 November, 3:00 – 4:15 PM

Even if the Silver economy is sometimes considered as an Eldorado, the market is having a hard time taking off. Senior citizens and the elderly, some of whom are vulnerable, are lost when faced with an offer which is not always clear or adapted to their needs. In the light of this, how can ethics guide the sector’s players and manufacturers when creating products or services? Efficient and qualitative offers, human-centred innovations, business practices … how can these levers help meet the requirements of profitability whilst developing trust?


  • The Silver Academy: 4 finalists pitch their projects.

Wednesday 16 november, 1:00 – 2:30 PM

After a call for candidates was issued and a jury selected, the 4 finalists chosen – project owners, start-up owners or entrepreneurs – pitch and defend their projects in front of a jury composed of 4 professionals of the silver economy sector and the public comprising start-up owners or future start-up owners, investors and players of the silver economy sector. The winner will receive free personalized counselling, a free booth and visibility at the Silver Economy 2017.


  • Wednesday’s debate: are towns and regions adapted to senior citizens’ needs?

Wednesday 16 november, 4:30 – 5:45 PM

Because physical activity, social activities and mobility are important factors to ageing well and delaying the loss of autonomy; accessibility to cities and town centres is a major challenge today. What are the needs of senior citizens in terms of accessibility to public spaces? In what way can public transport, urban planning, street furniture, city centre layouts meet their needs? During this debate discover expert advice and initiatives taken.


  • Closing conference : and tomorrow, will humans live to 150 years or more?

Thursday 17 november, 3:00 – 4:15 PM

Today’s life expectancy is 79 for men and 85.1 for women; it could be respectively 86 and 91.1 by 2060. While certain scientists have been claiming for some time that the human body is programmed to live to the age of 120 and even 140, others claim that life expectancy could reach the age of 150, 300, or even 1 000 with the help notably of genetics and NBIC*. Science-fiction or reality? Whatever, there seems to be considerable scope to improve the life of the elderly and reduce degenerative diseases such as Alzheimer’s or Parkinson’s. Deep dive with 4 leading experts.

*Nanotechnology, Biotechnology, Information technology and Cognitive science


conference program


  • Dare to innovate to provide better support for families

Tuesday 15 november, 10:30 – 11:30 AM

There has been a surge in the amount of connected objects specifically designed for the ageing population and for people in loss of autonomy. A third of the over 50s are already using connected objects*, and 60 % of them are hoping these tools will protect them from health problems. On a practical basis, how can we make sure these solutions are not just gadgets and that they respond to the true needs of senior citizens? What roles do human beings play at the heart of these technological innovations: actors or spectators? When these solutions are implemented, where do carers stand: prescribers or beneficiaries?
* Medisite survey


  • Jobs for senior citizens: what is at stake and how does it affect the Silver Economy?

Tuesday 15 november, 12:00 – 1:00 PM

What is really at stake when keeping senior citizens in employment? Can retaining the ageing workforce and developing their professional activities encourage the emergence of new markets and products and help develop the silver economy sector? What is the impact on human resources (continuous training, transfers of knowledge and expertise, adapting jobs)? How will their contribution affect growth, financial dependence, and risk management in the public and the private sectors? Come and check what is happening with specialists on these various subjects.


  • Planning for the elderly: the new solutions to help find a nursing home rapidly.

Tuesday 15 november, 12:00 – 1:00 PM

How do we plan efficiently for the elderly in loss of autonomy? How can we respond to emergencies? What are the new offers on the market when searching for an adapted housing solution? Thomas Sabik and Vincent Netter, specialists in support to the elderly and their carers will answer these questions. This conference is aimed at healthcare professionals.


  • Senior citizens eating habits: needs, trends and novelties.

Tuesday 15 november, 1:30 – 2:30 PM

Eating well is one of the keys to ageing well and helps maintain social ties. It is important that eating remains a pleasure and it is preferable to prevent under-nutrition rather than fight it. Therefore searching for foods and services adapted to the needs of seniors, the elderly and those most vulnerable is a major issue for public health and the silver economy. Discover all the latest trends and novelties such as 3D food printing, mixed foods, decorations, cooking times and more with our food and nutrition experts.


  • The label Tested and Approved by senior citizens: a strategic tool for Silver economy businesses.

Tuesday 15 november, 1:30 – 2:30 PM

Ergonomic, safe, user-friendly: numerous products meet the needs of senior citizens. How can they be promoted? How can we inform seniors that these products are perfectly suited to their needs and meet their expectations? AFNOR Certification (the French national organization for standardization), in partnership with Calyxis (experts on risk) offers a solution: a label Tested and Approved by seniors. Come and check out what’s at stake during this conference.

  • Services to individual consumers and the Silver economy: how can we respond to the market diversity?

Tuesday 15 november, 3:00 – 4:00 PM

As ageing well has become one of the key areas for research and applications by professionals working for ageing and dependant people, the FESP (French association for services to individual consumers) – signatory of the Silver Economy contract – supports businesses who provide services to individuals. It promotes them among all the players keen on offering their experience and know-how when work projects are launched by private or public parties. This round table will help assess all the trades presently undergoing major changes.


  • Feedback on initiatives and lessons to be learned: 5 cases to explore.

Tuesday 15 november, 4:45 – 5:45 PM

Since the launch of the silver economy sector in 2013, numerous services and solutions have been put to the test in senior citizens’ private homes, in care homes, as well as in local and regional communities. What lessons have we learnt from these? Context, implementation, adaptation and adjustments, results and action plans: players of the sector share their advice and offer feedback on various initiatives.

  • Silver marketing or how to communicate efficiently with senior citizens.

Wednesday 16 november, 9:00 – 10:00 AM

• Don’t know how to communicate with senior citizens?
• Afraid of ageing your brand image?
• Worried your style of communication may offend senior citizens?
• Wonder if digital marketing is appropriate when communicating with senior citizens?

Have you ticked any of these? This conference is for you. Discover the best practices currently implemented to communicate with senior citizens through numerous examples.


  • Partnerships between start-ups and large groups, a solution for growth?

Wednesday 16 november, 10:30 – 11:30 AM

For the last 5 years, partnerships between start-ups and major groups have begun to emerge, the former looking to access the market and develop their activity, the latter looking for the agility and creativity to innovate. But on a practical basis, how can these alliances help young and more established companies of this sector develop? What types of collaborations are possible? What are the keys to success and the pitfalls to avoid for each?


  • Dare to think home automation to adapt private homes to the loss of autonomy.

Wednesday 16 november, 10:30 – 11:30 AM

Maintaining vulnerable and dependent people in their homes is an ideal solution. This can be done by developing connected objects and services designed to protect the individuals. To ensure that all aspects are covered, it is essential that their home is fully adapted to the individual’s needs. A study* shows that 94% of private homes are not adapted to the elderly; however 55% of them would be willing to invest in home automation to keep their own or their family’s autonomy. What prevents the development of home automation in France? What levers can we use to speed up home adaptations? What are the expectations and needs of the population concerned by this issue? How can services be innovative and crucial vectors in convincing that home automation would be a step in the right direction?


  • Financing one’s growth or going global to develop a Silver Economy company.

Wednesday 16 november, 12:00 – 1:00 PM

To develop and grow your own Silver Economy company several options are available: financing your own growth, exporting your services or setting up your company abroad. When are the best times to consider these options? Do you need to reach a critical stage? How do you build your growth or globalization project? Where will you find help and support? How much do you need to invest or solicit to reach your goals? How do you convince investors? What needs to be considered? This conference will outline key advice to boost your development.


  • E-health, a major challenge for the silver economy sector.

Wednesday 16 november, 1:30 – 2:30 PM

E-health is everywhere. It concerns, in particular, people who need to monitor their health closely.
It is therefore a major and a key challenge for the silver economy sector.
Through 4 business examples: ranging from start-ups to well-established companies which include information providers, robotics and services; discover how e-health can boost your activity.
4 entrepreneurs testify and answer your questions, sharing with you how they took a bet on digital technology as a lever to develop the health part of their business.


  • Mapping customer journey and experience to provide a better level of service to senior citizens?

Wednesday 16 november, 3:00 – 4:00 PM

Senior citizens account for 54% of goods and services expenditure in France (1) and this figure is continually growing. What are the spending journeys of this heterogeneous target? How do we adapt shops and e-shops to their spending patterns? What customer experiences do we offer to attract and retain senior citizens? Marketing experts will share practical advice.
(1) Source: Credoc


  • Implementing innovative management solutions: from planning to customer satisfaction.

Wednesday 16 november, 3:00 – 4:00 PM

Discover how the latest Web & Mobile management technologies available in your sector of activity can improve your daily routine. From planning using mobile remote management, to quality control and measuring customer satisfaction, monitor your value chain using innovative tools adapted to your sector of activity. Stay connected at all times and save valuable time on management whilst improving your business.


  • Which markets are tangible and realistic ? Based on the results of the Global Ageing Opportunities 2016 study – Exclusive.

Thusday 17 november, 9:00 – 10:00 AM

During this conference, Frédéric Serrière, uses the highlights of the Global Ageing Opportunities survey to tackle these questions: which markets – in practical terms – offer opportunities? Are there realistic and quantifiable potentials? What are the different strategies possible?


  • Silver economy and services to individuals: opportunities to start a business.

Thusday 17 november, 10:30 – 11:30 AM

France has a population of 16 million senior citizens (1) who already account for 54% of goods and services expenditure (2). All sectors of activities are impacted: services to individuals, health and e-health, ICT, housing and senior residences, food, hobbies, banking and insurance, transport, etc. Which sectors offer the most prospects? How to start and survive? A conference for all business creators and entrepreneurs seeking to understand and seize the benefits from these two sectors.

(1) Source INSEE. (2) Credoc.


  • Specific design or universal design: is it necessary to make a choice to meet the needs of senior citizens?

Thusday 17 november, 1:30 – 2:30 PM

Since senior citizens are a heterogeneous target with various needs and since products, services and the environment are poorly adapted to dependant elderly people, how should you structure your offering? How do you insure you satisfy their needs in terms of use, ergonomic, accessibility, clarity…? Specific or universal design: what type will you adopt? What are their respective limits? Is it possible to meet the needs of the dependant elderly using a universal design? Specific or universal design: is it necessary to choose? Experts in design and ergonomics will address these issues.


  • Dare to break the codes between the EHPADs (nursing homes) and private homes to create tomorrow’s care offers.

Thusday 17 november, 1:30 – 2:30 PM

With 1 out of 3 people over the age of 60 by 2035 and a life expectancy rising from 81 to 86 by 2050, the ageing of the French population is ongoing. Faced with this fact, home support is a crucial social challenge.
Often confronted, private homes and nursing homes (French EHPAD) will naturally be encouraged to get together to face these demographic realities in order to offer the best care services for tomorrow. Key issues including technological innovations, human coordination, and the impact of nursing homes on communities will be at the heart of the debate answering questions such as:
• How can we help a larger number of elderly people stay at home and age well thanks to services available for all?
• How can we develop alternative offers which are both credible and realistic to replace the « fully private home » or « fully nursing home » offers?